11 things you need to know
- UX is an ALL OR NOTHING strategy;
- User research is vital because you’re not real people;
- There is no “Standard UX” process;
- UX is not UI;
- UX deosn’t have to be original to succeed;
- Too many choices is not good UX;
- Attention to details provide good UX;
- Accessibility is a fundamental of UX;
- Usability Testing is crucial for UX;
- You may need a UX team;
- Conversion Rate Optimization is not Usability Testing
