What I do
I interpret the information that I draw from the behavior of users, I read trends and I combine them with the business objectives of the customer, to get the best experiences.
I want to design a better solution. I want to destroy every poorly designed control, menu, signage and map. I like to organize things.
I create products to be printed, to be published or to be broadcast by displays to communicate a message to the public in the most simple and effective way.